E.L.I.Holdings organised a visit of artists to Beichuan, Sichuan Province, one of the most-affected regions during the Great Sichuan Earthquake of 12 May 2008. "More than five million rooms (around 1.5 million houses) were destroyed, and over 21 million rooms were damaged (around 6 million houses). This is more than the number of houses that are in the entire country of Australia. (source from bbc.co.uk), to provide art therapy to the orphans left from the Earthquake. Paintings drawn by the children have been brought back to the UK, and exhibited in Milton Art Gallery in London.
James sponsored students from Sichuan Conservatory of Music, the school he attended when he was young, to perform in Europe. In 2006, he sponsored two students from Tibet and helped them completed their studies. Also, James provided two full scholarships to the two students from Chengdu Foreign Language School to study at Dulwich College in the UK.
E.L.I.Holdings' sister company- ELM Education sponsored the Wells Cathedral Choir Tour in 2013, organised by the Wells Cathedral School Foundation and the Cathedral Music Office,in a rather glitzy club venue in Beijing, with other young musicians from Dulwich International, and the cathedral choir’s unique sound was very clearly appreciated. Dulwich Beijing’s head of music, Shane O’Shea, had worked hard to overfill their theatre, with children invited from other Beijing schools, and that gave a real sense of sharing between generations as the choir sang.
The Choir visited School No. 80, where they took part in a Beijing Opera Class and Chinese Paper Cutting class, as well as a singing workshop where they learnt ‘the second national anthem of China’ – the traditional Chinese folk song ‘Jasmine Flower’. They performed it to a surprised and very appreciative audience in Hong Kong as part of the encore at the end of the City Hall Concert.