Expanding into a new market can be an effective way to leverage your core business for growth. But it takes a disciplined process to accurately assess the potential of each growth opportunity, because a bad bet can bog down your business.
We advise foreign companies on the best method of market entry into China. This could be anything from a simple trading relationship, to joint venture manufacturing, wholly-owned foreign enterprises, technology transfer etc. We conduct market and background research and locate suitable local partners or distributors.
We always take the following five major steps to properly assess the opportunities and risks of a new market and ensure your businesses' successful entries:
1. Define the Market
2. Perform Market Analysis
3. Assess Internal Capabilities
4. Prioritise and Select Markets
5. Develop Market Entry Options